What is a landing page?
The term “landing page” gets thrown around a lot, and people use it to describe different pages on a website.
You might even hear someone call a homepage a landing page. They are not totally wrong. But in marketing, a landing page has a specific job.
A landing page is the page a visitor reaches after clicking an ad. They click the advertisement and “land” on a page built for that offer.
Why use landing pages?
Have you ever clicked an ad that looked interesting, only to end up on the homepage?
Sometimes the product or service you wanted is not easy to find there. When that happens, many visitors leave. That is exactly where landing pages help.
A landing page supports a natural sales flow. After someone clicks a link, they arrive on a focused, optimized page. It should include:
- Clear, helpful navigation
- Well-placed positioning statements
- A single, clear call to action
If you are investing marketing dollars in ads but not using landing pages, you are likely missing sales opportunities.
Want to make landing pages part of your sales process? Contact Us for an in-depth look at your marketing and opportunities to leap to the next level.
